Audience Matters

Audience effects

study into the mauve stinger. “The trouble is that we know so little about jellyfish,” says Haughton. Most people think of them as having little impact on ecosystems. “Now we need to learn, very quickly, about their behaviour and about their breeding patterns in our waters.” The team is getting its first basic data by monitoring the number of jellyfish spotted from the decks of ferries crossing...

Audience-Aware Credibility: From Understanding Audience to Establishing Credible Blogs

This study examines how bloggers establish and enhance the credibility of their blogs through a series of blogging practices. Based on an analysis of interviews with 22 independent bloggers who blog on a range of topics, we present audience-aware credibility as a theoretical construct. Audience-aware credibility is defined as how bloggers signal their credibility based on who they think their a...

The Toolkit / Audience Challenge

A variety of HCI toolkits help designers and developers author particular styles of interactive systems. However, the design, use and evaluation of toolkits are fraught with many challenges. This paper focuses on a subset of challenges that arise from the fit between the toolkit and its intended audience. These challenges include the skill set of that audience, the resources they have, and how ...

SJIS Profile and Audience

Audience-driven Web Design

Today Web-related software development seems to be faced with a crisis not unlike the one that occurred a generation ago when in the 70s computer hardware experienced an order of magnitude increase in computational power. While this made possible the implementation of a new class of applications larger both in size and complexity, the methods for software development available at that time were...